Are you local?

One of the most notable outcomes of the recent election was how Labour lost every single provincial seat that it held, despite many of the areas being characteristically 'Labour' areas. For example previously safe regional seats like East Coast, Otaki, Tukituki, West Coast-Tasman, Invercargill, and Whanganui have all been lost over the last two terms. In Palmerston North and Rimutaka Labour also struggled even though they had both had long solid service from popular retiring local MPs.

Five-minute PM, Mike Moore recently suggested that one of the reasons for this was MMP. He said that the safety net created by the party list meant MPs were preoccupied with impressing their leader and party hierarchy to gain promotion and to secure a decent list spot rather than putting in the hard yards in their electorates. Moore suggested this was why MPs had lost touch with their electorates and why so many of Labour's caucus seemed non-plussed at the thought of life on the list.

I think he is almost right on the money. We are told that there are huge numbers of people signing up to the party - that the membership is growing and is the strongest it has been. But take all those electorates listed above - not one of them has what you would call a strong local committee with active members and supporters. The membership in these areas has stagnated and aged to the point that basic activities such as door-knocking could not happen and deliveries in many had to be contracted out.

As UK Labour Councillor, Phillip Glanville, succinctly put it in his recent piece on the Blairite site Progress Online talking about the UK party - local campaigns are vital or no seat is safe. The parallels to our local party are stunning -

"Campaigning in Crewe, I was struck by the lack of long-term organisation. The late, great Gwyneth Dunwoody was a formidable parliamentarian and much-respected MP, but the local party in Crewe seemed moribund at best. Sadly, it was clear that canvassing and campaigning had not taken place for a generation. No historic data, no personal relationships, no record of local campaigning.

In estate after estate, there was no sense that Labour had been talking to local people. We hadn't fostered a sense that the party was on their side - campaigning for better schools, safer streets and new homes."

Just swap out the MP and place names and you pretty much have NZ Labour.

"... Crewe and Glasgow are better after 11 years of Labour Government. Yet, for years it seems nobody has talked to local people about what we are doing and why.

Our supporters don't need Facebook, they want us to talk face to face: in their local pub, at the church fete, at a residents' meeting or on the doorstep. It may be old-fashioned or unsexy, but it works. You can't just turn up every four years (or, even worse, mid-term) and expect people to vote for you.

Clearly being in power is vital. We should never lose sight of that aim or hold the deluded view that we need to be in opposition to renew. Yet being in government can hold the party. Leaders inevitably start to listen to civil servants over party members and citizens. We get caught up in the idea that a good policy and a slick soundbite is all it takes to succeed."

Indeed.

However, what parts of the recent campaign also reinforced was that with real effort and a priority given to connecting directly - I firmly believe that most of the seats above can and should be won back in three years.