Just a quick one today, Zack Exley, who was one of the people behind MoveOn.org and ran UK Labour's web campaign in 2005 (where I met and had a yarn with him over a beer), has done a great piece on what Obama needs to do in terms of his web campaign.
Zack compares this to the infamous Kennedy v Nixon TV debate in 1960. This was the first TV debate, and on substance it was even, but Kennedy was hailed as the winner, as he presented himself well - Nixon ignorred the visual aspect, was unshaven, his suit didnt fit etc etc. So Zack challenges Obama to begin a campaign that asks a million people to sign up on his site to support his run for the White House, in the next month otherwise he will pull out. This is a great idea, a million people will definitely sign up, and immediately Obama will mobilise the grassroots.
Well worth a read - check it out.
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